In purely financial terms, sports club sponsoring is well set up. However, this may not actually suffice to warrant overall sustainable development. Some companies that could serve as sponsors attach great importance to sustainable development. This can be documented in a number of ways, including EMAS certification.
For sports clubs, the following goals are relevant to achieve sustainability:
- Recruiting specific companies as sponsors with a view to spreading the sustainability idea.
- Accepting only those donations in kind that promote sustainable development